Thursday, December 17th

Get to the heart of how couples are using Instagram.

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An informative day of actionable lessons about Instagram, specifically for wedding pros.

1 DAY.

5 LESSONS.

ACTIONABLE INFORMATION.

December 17th

11am - 4pm EST

(Can't make it? Grab a ticket anyways, and we'll tell you how you can get the Lab presentations!)

 

Instagram is where it's at nowadays.

 

But just like how running a wedding business is different from other types of businesses,

using Instagram as a wedding professional is DIFFERENT.

 

Why?

 

Because who you're trying to reach on Instagram (engaged couples) are using it differently too. 

 

And guess what?

 

The way you use Instagram as a wedding professional CAN and SHOULD be different.

 

 

 

 

It's time to get ANSWERS about how to use Instagram for your wedding business with Wedding Pro Marketing School's free

Instagram Lab

We all know that running a wedding business is not

Insta-worthy all the time... but yet,

 

INSTAGRAM IS THE PLACE TO BE.

 

And you're there- possibly even rocking it! But you find yourself wondering what exactly you're supposed to do. And questioning what tactics and strategies will actually work for you. 

 

Maybe these thoughts and questions tend to run through your head when it comes to Instagram...

 

"Are couples even looking for wedding vendors on Instagram?

What do they even want to see?

Am I actually posting the right things?

Why did that post get lots of likes?

Why did this post get no likes?

 Captions- oh goodness the captions!

OMG did I even post yet today?!" 

 

In the Instagram Lab, you'll get answers to these question, plus find out how to...

NOT WASTE YOUR PRECIOUS TIME 

GET IN FRONT OF ENGAGED COUPLES

BOOK WEDDINGS FROM INSTAGRAM

The Details

WHAT

A "Lab" is a one-day educational event hosted by Wedding Pro Marketing School. 

 

WHEN

The Wedding Pro Instagram Lab is happening LIVE on Thursday, December 17th, from 11am EST to 4pm EST. 

 

WHERE

Lab lessons will be taking place LIVE inside of a special Facebook group. 

 

LESSONS

Lessons will be done live, followed by Q&A. The lessons will be available for you to watch inside of the Facebook group for 24-hours, after which they will be moved to the Wedding Pro Marketing School Portal, where you can purchase lifetime access to them. 

 

CONNECT

Inside of the Facebook group for the Lab, we’ll be connecting with one another before the Lab starts. 

 

Q&A

Each lesson will have live Q&A at it's completion, and the teachers will be available to answer questions via the Facebook group after. 

 

ALL ACCESS PASS

After registering, you can also choose to have access to the lessons by purchasing an All Access Pass. That means you'll get lifetime access to lessons and materials from this Lab, in addition to Bonuses like exclusive data from engaged couples and tutorials. You won't want to miss it!

Marketing your wedding business is HARD. 

 

Because the wedding world, 

and your client, is constantly changing. 

 

 

And when it comes to Instagram?

 

 

You can’t keep ignoring it. 

Because couples are using Instagram to find and qualify vendors. 

 

You can’t keep doing what you see influencers and other non-wedding businesses doing. 

Because what is popular is not always right- and that’s absolutely the truth when it comes to weddings. 

 

You can’t rely solely on word of mouth anymore. 

Instagram is like word of mouth on steroids. Plus, your Instagram profile is one of the first places that someone will turn to when making a product or service recommendation.

 

It's time to uncover what works (and what doesn't)

for wedding pros when it comes to using Instagram!

Because let's be real- the typical Instagram strategies taught by influencers, product sellers,

or B2B entrepreneurs don't always work for the wedding industry. 

Instagram Lab Topics

I'm taking my own knowledge and the strategies I use for my Instagram Management clients, and I'm sharing it with you!

 

Here is what you will be learning about during the Wedding Pro Instagram Lab on Thursday, December 17th...

  • 11am EST

    How couples are using Instagram

    Learn how couples are using Instagram based on their own responses and data insights.  

  • 12pm EST

    Content Creation

    Learn about the different types of Instagram content, which ones are better for you to focus on as a wedding pro, and how to use your Analytics to help you determine where to put your focus.  

  • 1pm EST

    Content Planning

    Learn how to visually curate, organize, and plan your content for Instagram.

     

    ALL ACCESS PASS BONUSES:

    Tutorial-  How to use Later to organize & plan your Instagram Feed. 

    Tutorial-  How to use Planoly to organize & plan your Instagram Feed. 

  • 2pm EST

    How to get in front of couples on Instagram

    ​Learn about what content to focus on, what hashtags to use (and how to use them), and how to connect with potential clients on instagram

  • 3pm EST

    Reels- Guest Teacher, Brandee Gaar

    One of the newest features of Instagram, learn all about how to create Reels from guest teacher Brandee Gaar! 

     

    ALL ACCESS PASS BONUS: Tutorial-  How to showcase your professional work on Reels. 

  • 4pm EST

    Q&A Office Hours

    End the day of learning with time to ask questions and get feedback! 

​Meet the teacher, Lauren Grove

Hi! I'm Lauren Grove, the founder of the worldwide publication, Every Last Detail, our associated vendor marketing service, The V List, marketing consultant for wedding pros, and the host of Wedding Pro Marketing School's Instagram Lab! 

 

I started out in weddings as a wedding planner and designer, and along the way I discovered a passion for educating engaged couples. I realized that I could help way more people through a publication like Every Last Detail, and so I gave up my dream job in the Tampa Bay wedding industry to pursue ELD full time. As time passed, I also realized my passion for educating and helping wedding pros.

 

ELD has become what I consider a "bridge" between engaged couples and wedding professionals, and I spend my days working to connect the two. Whether it's through marketing the vendors whom I've vetted and verified for The V List, or gleaning insight from my audience of engaged couples, my mission in all I do is to HELP. 

 

In my 11 years in the wedding industry, A LOT has changed. One of the biggest factors that has influenced so many facets of those changes in weddings has been social media- and more specifically, Instagram.

 

While utilizing Instagram to market my own brand as well as the brands of wedding professionals, I've realized that the way that couples use Instagram to plan their wedding is a bit different than how they use it for other things. Combine that with the fact that the buying process of an engaged couple is also quite unique, and we have quite an interesting world that many wedding pros are trying to figure out. 

 

However, what I've also realized is that the typical Instagram strategies taught by influencers, product sellers, or B2B entrepreneurs don't quite work for the wedding industry. 

 

Last year, I hosted the Instagram For Wedding Pros Virtual Summit, and this year, I decided to do something a little different- the Wedding Pro Instagram Lab.  During this educational event, I will be sharing all that I know and have experienced when it comes to reaching engaged couples on Instagram. 

 

Plus, I have a guest teacher joining me to teach about the one thing that I'm not 100% about yet- Reels! 

 

I hope you will join me! 

WHY IS THIS SPECIFICALLY 

FOR WEDDING PROS?

Yes, there are a lot of summits, courses, and workshops about Instagram out there. So what makes this one different?

 

All the other Instagram education out there is NOT going to help you as a wedding professional because they’re not focused on who your audience is- couples.

 

That's why this educational event was created specifically for wedding pros. I think it's pretty safe to say that running a wedding business is... unique. Which is why this isn't general advice for just any business out there. Every single lesson is specialized for how to use Instagram as a wedding pro, making it a whole lot more impactful for you. 

 

And yes, I realize that there is a bit of uncertainty regarding weddings and bookings right now due to COVID-19, but guess what?

 

COUPLES ARE STILL SPENDING TIME ON INSTAGRAM! 

 

Not only that, but  in case you didn't know...

IT'S ENGAGEMENT SEASON!!!!

 

Which is why I want you to have this information NOW- so you can implement and strategize with everything you learn and use Instagram to the best of your ability in the coming months. 

Frequently asked questions

Here are a few answers to our most common questions

Is this only for wedding professionals?

When is this happening?

How long will the lessons be available?

What if I attended your Instagram For Wedding Pros Virtual Summit?

Are the presentations live?

Thursday, December 17th

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